I decided I wanted to be a writer when I was a child. In Middle School, I chose sportswriting once I realized I could sleep late and attend games at night. Such is this priorities of a 13-year-old.
Following the standard path, I majored in journalism at Seton Hall University, was Sports Editor of The Setonian for three years and a sports broadcaster at WSOU for two years.
After graduating in 2000, I spent a summer at Major League Baseball Publishing and – after a brief stint at Pro Sports Publications – was an editor at ESPN SportsTicker for three years in downtown Jersey City.
When SportsTicker was moved to join the ESPN mothership in Bristol, Connecticut, I moved on and joined Business Wire in 2004. In my time at Business Wire, I have moved from Editor to Senior Editor to Supervisor and have also contributed to the company’s content team.
While working been at Business Wire, I have seen the media landscape change dramatically and I realized being a sports writer and reporter was too narrow a goal. I began to study web design and development and internet marketing strategies to plot a new course.
In 2007, I helped radically renovate and build eSecaucus – a news website focused on my hometown of Secaucus, New Jersey. I’ve spent a majority of the last decade handling various digital marketing roles for a number of clients, including managing social media for The Wall Street Transcript, College Cooking Network, copywriting for JIN’S COMPANY and OTHER STUFF.
As of 2016, I am helping to launch an exciting new business as the Director of Digital Marketing at RAKO Business Solutions. My primary focus will be acquiring clients and managing web design and internet marketing projects.
I currently live in Secaucus with my wife and daughter.
I oirignated writer and content crafter, community explorer, and curiosity champion. I believe in creating things that help people. I live by the principle that we
can all do well by doing good. I live to be inspired. I’m captivated by the digital lifestyle.
THE OFFICIAL VERSION:
Allison Stadd is a marketing and communications professional based in New York with a B.A. in English and Creative Writing from Penn. She is a
Senior Marketing & Communications Manager for Shake Shack, as well as a freelance writer, speaker, and consultant. She’s produced content, crafted
social media strategy, and built online and offline communities for everything from small women-owned businesses to global brands. She’s a fan of
good books and good beer with equal enthusiasm, and when she’s not slinging tweets, pins, and posts, you’ll find her at the nearest theater or
music venue.
A few fun facts about myself:
- Baseball is my favorite sport, and it’s better than it’s ever been. I will not debate this.
- I love Star Wars, and try every day to pretend like the prequels don’t exist
- I’ve been to Disney World about 15 times and can’t wait to go back
- My favorite cuisines are Italian and Mexican and I have been unsuccessful at finding a way to blend the two.
- I love beer, but generally hate IPA’sThanks for visiting my about page! As you may have noticed, I am a freelance writer and professional blogger who has been covering business and
online marketing topics since 2008.
After establishing my blog Kikolani, I began to expand my reach by contributing popular online publications including Search Engine Journal, Search
Engine Watch, and Social Media Examiner. Around the same time, I entered the world of freelance writing and started working with awesome companies
including KISSmetrics, Sprout Social, and Unbounce.
Since then, I’ve had the pleasure of helping many more amazing companies with content development including American Express, Bigcommerce, Capital
One, CrazyEgg, Digital Marketer, FreshBooks, HubSpot, iAcquire, and SumAll. Some interesting facts about my writing are as follows.
I have written over 1.5 million words across 1,000 blog posts on over 50 publications. This content has earned over 700k social shares. Click
this link to see my current stats via my profile on Contently.
My posts tend to get a lot of social engagement. Open these reports from BuzzSumo that show how some of my posts earned the most social shareson sites like Social Media Examiner and Salesforce.
My posts tend to rank well in search engines and help websites generate organic traffic long after they are published. Open this report fromSEMrush to see how content I wrote for KISSmetrics over the years still ranks well in search for popular keywords and still drives them traffic.
In addition to developing content, I have an audience of over 100k fans and followers across Facebook, Twitter, LinkedIn, Google+, and Pinterest.
This allows me to distribute the content I create for clients to help them reach new audiences and grow awareness for their businesses, products,
and services.
I have also completed the following certifications and training.
Digital Marketer Analytics & Data Specialist, 2016
Digital Marketer Customer Value Optimization Specialist, 2016
Digital Marketer Email Marketing Specialist, 2016
Digital Marketer Optimization & Testing Specialist, 2016
Digital Marketer Search Marketing Specialist, 2016
Digital Marketer Social & Community Specialist, 2016
HubSpot Inbound Marketing Certification, 2016
Hootsuite Certified Social Media Consultant, 2015
Digital Marketer Customer Acquisition Specialist, 2015
Digital Marketer Content Marketing Mastery, 2015
Google Analytics Qualified Individual, 2015
Copyblogger Certified Content Marketer, 2014Want to learn more about how I can help you create blog content, ebooks, and lead magnets or simply learn why you need them in the first place? Be
sure to contact me via email info@kristihines.com using the form below for more information about my services.
